Trainer · Most recent
Product contest at UEH
Trainer for the Big Idea 2025 product contest at UEH, coaching student teams from a rough idea to a product pitch.
01About | Design Architect
Hi, I’m Demi - Design architect & product builder
For over a decade I’ve designed B2B and B2C products - from early-stage MVPs to enterprise platforms used by thousands of people.
I work end to end, connecting product strategy, design systems, AI and engineering so products stay coherent as they grow. Today I’m exploring how AI-native products can become more adaptive and easier to understand.
BASED INSaigon, Vietnam
IN PRODUCT SINCE2015
TEACHINGDesign Systems · TELOS Academy
Years of learning
by building
Every stage of my career taught me something different - and each lesson became part of how I design today.
- 2015
Learning craft
Outsourcing taught me speed, discipline and the fundamentals of visual communication.
- 2017
Learning products
Product teams taught me ownership, prioritization and user-centered thinking.
- 2020
Learning systems
B2C products taught me consistency, scalable components and designing for millions of readers.
- 2022
Learning architecture
Enterprise SaaS taught me complexity, domain thinking and cross-functional impact.
- Today
Learning AI
AI is changing how products are built, experienced and evolve - and I’m building at that edge.
Contests, workshops, meetups and classrooms - I learn the most when I’m sharing with other designers, organizing, speaking, hosting and coaching.
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Organizer
Mini design contest · Figma Config HCMC
A mini design contest for the Figma Config community in Ho Chi Minh City - a room full of designers building together.
02
Speaker
Design workshops
Speaking at workshops on design systems and product thinking for designers who want to grow beyond screens.
03
Host
Design meetups
Hosting meetups where designers swap real stories from real products.
04
Organizer & participant
Design contests
Organizing and joining design contests - the fastest way I know to learn under pressure.
05Away from the screen I’m usually outdoors, looking after my plants, writing something down - or with my daughter.
My daughter
Writing
Plants
Tiny worlds
Nature